A consortium of investors led by The Walt Disney Company is currently engaged in advanced talks to invest in Bus Online, China’s leading in-bus digital media and advertising company, sources tell Reuters.
The deal, which would provide Disney with a new platform to promote Mickey Mouse in China, is oddly said to involve Google, which is a minority investor in the consortium according to the news agency’s sources.
The consortium reportedly planned to acquire a stake of between 30 and 40 percent in Bus Online for more than $100 million via a purchase of old and new shares to be issued by the company in private placements. Bus Online has raised approximately $80 million from VC firms and banks since 2004.
Google was expected to take only a small stake in the Bus Online deal compared to... [View Full Article]
A consortium of investors led by The Walt Disney Company is currently engaged in advanced talks to invest in Bus Online, China’s leading in-bus digital media and advertising company, sources tell Reuters.
The deal, which would provide Disney with a new platform to promote Mickey Mouse in China, is oddly said to involve Google, which is a minority investor in the consortium according to the news agency’s sources.
The consortium reportedly planned to acquire a stake of between 30 and 40 percent in Bus Online for more than $100 million via a purchase of old and new shares to be issued by the company in private placements. Bus Online has raised approximately $80 million from VC firms and banks since 2004.
Google was expected to take only a small stake in the Bus Online deal compared to... [via TechCrunch]
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