How Social Media Is Changing Sports

Twitter, Facebook and other social media platforms are having a tremendous impact on the sports world for fans, players, teams and sponsors alike. We try to stay on top of that here at Mashable, bringing you stories on great sports memes, moments of unexpected discovery, sophisticated marketing strategies and more.

But sometimes a stellar infographic is needed to put things in perspective. This one, from the sports medicine company KT Tape, shows the different ways social media has changed sports during the past few years.

More than 80% of sports fans monitor social media sites while watching games on TV, and more than 60% do so while watching live events. Players have capitalized on social media and fueled massive buzz as well. More than 9,000 people per second tweeted about Tim Tebow... [via Mashable]