Best Buy battles “showrooming” with internet price-matching
Best Buy will match online pricing during the holiday season, so as to reduce the impact of showrooming where would-be buyers play with products in-store but then order them from cheaper internet vendors. Meanwhile, free home delivery will be offered for products currently out of stock, sources speaking to theWSJclaim, though its possible that Best Buy may exclude some items from the price matching program, which is still being worked out.
Like other retailers, Best Buy has seen a growth in shoppers who come to brick & mortar stores to browse through and play with the physical products on display, but then fail to actually complete a transaction. Instead, having used that hands-on experience to settle on a specific product, they buy it online at reduced rates from retailers without... [via SlashGear]
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