Google Lets Users Click An X To Stop Seeing Ads From Specific Campaigns
Google is launching a new [x] button on some of its display ads over the next several weeks. Much like display ads on Facebook, the user will stop seeing ads from that campaign, once the [x] is clicked.
Its unclear on what all ads the feature will be included, but Google says it is starting on those that are based on remarketing and interest categories.
When the user clicks the [x], theyll be presented with a confirmation page, which explains that the ad has been muted, and provides a link to Googles Ad Preferences Manager.
Google does note that clicking the [x] isnt a 100% guarantee users wont see the ad again. Ads might appear again if shown by a different ad company or if a marketer runs a separate campaign targeting specific content.
This isnt the first way Google has tried to... [via WebProNews]
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