Inside Virtual Goods: Spending and Usage Patterns of the Mobile Gaming Audience Is Here
As adoption of smartphones and tablets continues to increase, mobile is becoming an essential platform for games companies. For social games companies, mobile is an ideal cross over platform. Both platforms capture a casual gaming audience and both audiences enjoy similar genres of games. For traditional console and PC games companies, mobile is a platform that allows them to reach a different audience and a possible gateway to introduce them to existing and new game franchises.
Thats why were excited to announce the release of Inside Virtual Goods: Spending and Usage Patterns of the Mobile Gaming Audience US. The report presents an in-depth view of player behavior, motivations and spending patterns in the mobile games market. The report delves into patterns by age, gender and operating... [via Inside Social Games]
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