Google Is Erasing One Of Marissa Mayer's Last Big Moves (GOOG, YELP)
It inherited the system from Zagat, the local guide business it bought last year to bolster its search results.
Search Engine Land's Matt McGeearguesthat adopting the Zagat system was a mistake, since Google's own reviews and sites like Yelp have trained most Internet users to expect a system built around points or starsusually on a scale of one to five.
Now Google is asking consumers to rate businesses as "Poor-Fair," "Good," "Very Good," or "Excellent." It's still converting those ratings into a Zagat-style score, but it's displaying the descriptive... [via Silicon Alley Insider]