Facebook tests new design for mobile app install ads

Facebook appears to be testing a new design for its ad unit that developers use to promote their iOS and Android apps within Facebooks mobile News Feed, according toa screenshot by ESPNs SVP of Product Development Ryan Spoon.

The latest iteration of the ad unit is larger and includes the Install Now call to action. Rather than using the apps logo, the unit uses an apps header image from App Center. The ad now also includes an apps star rating.

Facebook introduced ads for mobile developers to drive traffic to a download page in the Apple App Store or Google Play in early August. The ads leverage the extensive targeting options of the Facebook platform, giving developers a way to reach a more specific audience than they could through other mobile ad networks. Another benefit is the... [via Inside Facebook]