How to Get More Clicks on Twitter

Ive often said that the best use of Twitter is as a broadcast medium. You should be creating a ton of interesting content and sharing it with your followers. To that end Ive done a bunch of research on how to optimize the clickthrough rate (CTR) of the links youre tweeting.

For the purposes of this data, Ive calculated CTR as the number of clicks on a tweeted link divided by the number of followers the account had when it tweeted that link.

Below is an infographic presenting some of my past findings as well as some entirely new data Ive found about increasing CTRs on Twitter.

If you missed my webinar The Science of Social Media check out the on-demand recording now for more social media science like this. And dont forget to take this quick survey to tell me what other social media data you... [via Dan Zarrella]