Taylor Swift Teams Up With Keds For Red Sneakers
Taylor Swifthas already conquered the beauty industry with her fragrances and her role as a spokeswoman for CoverGirl, and now shes moving onto the fashion business. The singer has teamed up with Keds to create a pair of red sneakers to help promote the shoe brand and Swifts new albumRed. Theyll be released on October 22, the same day as the album, and will be priced at $50. You can get your hands on a pair through Taylors website, Keds, Nordstrom, or Journeys.
As part of a three-year deal to serve as a brand ambassador for Keds, Swift will also have input into upcoming products and the direction of the company as a whole. Rick Blackshaw, the brand president for Keds, says Taylor will serve as their North Star as she assists with production and expanding the brand. Shell take part in... [via Girlstalkinsmack]
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