How I’m Making It: Jade Lai of Creatures of Comfort

If you live in New York or Los Angeles, chances are youre familiar with the store Creatures of Comfort. Nestled in the heart of SoHo on Mulberry Street in NYC and on Melsore Avenue in LA, Creatures of Comfort is exactly a dreamy emporium of smart, beautiful, and, yes, comfortable (mostly) clothing, shoes, and accessories. But theres more. The woman behind these bi-coastal retail havens, Jade Lai, goes above and beyond the average duties of a store owner. She has a background in architecture which is immediately evident in the design and layout of her stores. She also designs an in-house brand called, you guessed it, Creatures of Comfort, whos AW12 c had thtt had thtty priletty prileek trouleek trousers weve seen in a while. We caught up with Lai to hear... [via Fashionista]