Hello TV On BSNL Crosses 5 Lakh Subs; Percept Knorigin MD Viraj Malik On ROI

Hello TV, the mobile TV service deployed by Percept Knorigin with BSNL since February 2010, has crossed 5 lakh subscribers, including both 3G and non-3G users

Percept Knorigin MD and CEO Viraj Malik told MediaNama that running a Mobile TV business in India is tough for a VAS provider as content costs are high and service price points are low. The ARPUs for mobile TV services are in the range of Rs 20 and the churn is high. We are open to working with operators who believe in an equitable revenue share and commit to promoting the service, he reiterated.Percept Knorigin, which is the digital arm of media firmPercept Holdings, also plans to launch atargeted mobile TVapp for the Indian diaspora in overseas markets, including an iPad app. In India, it is in talks with three major operators... [via MediaNama]