Wednesday, May 22, 2013
10 Things You Didn’t Know About Klout
Mark Schaefer teaches marketing at Rutgers University, blogs at {grow}, and is the author of the new book, Return On Influence: The Revolutionary Power of Klout, Social Scoring and Influence Marketing.
Love it or hate it, Klout and the social-scoring trend are hot. And theres a lot thats still unknown about the company that Fast Company just recognized as one of the most innovative in the world.
While researching and writing my book on Klout, I had exclusive access to the inner workings of the company and its customers. Here are 10 things I learned about it that you probably didnt know.
SEE ALSO: Klout CEO Hints at Redesign, Local Feature, Brand Page Update1. Klout Founder and CEO Joe Fernandez studied English at Oxford University but never received a college degree,... [via Mashable]
