Daily Deals For Moms: Plum District Debuts iPhone App, Local Loyalty Program To Follow
Plum District, the mom-focused deals site backed by $30 million in funding fromGeneral Catalyst, KPCB and Comcast Ventures, is now available as a mobile app. The company is today launching itsiPhone applicationwhich will allow users to browse offers on their phone, purchase them with one click and the redeem them at local and online stores. An Android version will soon follow.
The apps debut followsPlum Districts acquisitionof amobile loyalty platform calledChatterflyback in December, which the company said at the time would soon be used to expand the relationship between moms and local merchants.
Chatterfly had previously offered a digital loyalty program, which rewarded users for making purchases in stores, but also for sharing their experiences on social networks like Facebook, Twitter,... [via TechCrunch]