Gweek 061: Trust Me, I'm Lying

Click here to play the podcast. In this episode of the Gweek podcast I interviewed Ryan Holiday. Ryans the author of Trust Me, I'm Lying: Confessions of a Media Manipulator. He's a media strategist who started his career as an assistant to Robert Greene, author of The 48 Laws of Power and is currently the director of marketing at American Apparel.

Bonus! Here's an excerpt from Trust Me, I'm Lying.

Irin Carmon, the Daily Show and Me: The Perfect Storm of How Toxic Blogging Can Be, by Ryan Holiday

"Most crucially, that machine, whether it churns through social media or television appearances, doesnt reward bipartisanship or deal making; it rewards the easily retweetable or sound bitetement, atement, the more outrageous the better."

-- Irin Carmon, Jezebel

In the first half of... [via Boing Boing]