This is either a big surprise or a brilliant marketing tactic. Variety says that movie theater chain Cinemark, based out of Plano, Texas, has pulled the Paranormal Activity 2 trailer from "several theaters" in Texas after receiving numerous complaints from moviegoers that the trailer was "too frightening." Did any of our readers think this trailer was too scary to see in theaters, or without a red band label in front of it? The trailer has been playing in front of Summit's The Twilight Saga: Eclipse, which opened today, and probably explains why there were even any complaints to begin with. But will this maybe help them build more buzz?
Paranormal Activity is obviously marketed entirely on scares and hearing that a trailer was so frightening that it had to be pulled is a great... [View Full Article]
This is either a big surprise or a brilliant marketing tactic. Variety says that movie theater chain Cinemark, based out of Plano, Texas, has pulled the Paranormal Activity 2 trailer from "several theaters" in Texas after receiving numerous complaints from moviegoers that the trailer was "too frightening." Did any of our readers think this trailer was too scary to see in theaters, or without a red band label in front of it? The trailer has been playing in front of Summit's The Twilight Saga: Eclipse, which opened today, and probably explains why there were even any complaints to begin with. But will this maybe help them build more buzz?
Paranormal Activity is obviously marketed entirely on scares and hearing that a trailer was so frightening that it had to be pulled is a great... [via FirstShowing]