Bollywood Enters The Social Commerce World Through Mydala.com

Innovative promotion and marketing seems to the current buzz in Bollywood. Social media sites and online video platforms have become important mediums for film-makers to promote their latest offerings. Ra.One is a prime example of how the release of most films is preceded by a marketing blitzkrieg these days. Aamir Khan is one of the pioneers of innovative marketing strategies and now production houses are always on the look out for interesting ideas.

Social networking sites have become primary marketing platforms/tools, but for the first time (in India) a social commerce site have tied-up with a production house to promote a film. Mydala.com, a social commerce and deep discount portal, has partnered with Yash Raj Films to market the just released Ladies vs Ricky Bahl. Mydala has gone... [via WATBlog]