Rihanna’s Rude Boy Stills….

Rihanna went back to her roots in new shots taking on the set of her new single for Rude Boy.

[It's] completely different from any other video Ive shot before. A lot of my videos are really dark and edgy and tough. Rude Boy is more playing along the lines from my roots. We used a lot of color, but also the costumes were very Jamaican dance-hall queen type Rihanna

She... [via Necole Bitchie]