Why Social & Mobile Are The Emerging Silos?

Social is hot and mobile is the next gateway to content, commerce, brands and friends. In this article you will learn why social and mobile are not channels, why channel thinking is legacy thinking and how to treat social and mobile as layers, not channels or silos

Keeping pace with social and mobile proliferation is the biggest challenge for both brands and agencies. Yes, they have all embraced socializing and mobilizing, but true success hinges on integration.

My goal is not to point blaming fingers to brands or agencies. But I would like to challenge and inspire to work more integrated at a strategic level in the fields of social and mobile. Why?

Ive seen how large brands and agency networks have embraced social and mobile, but most failed to integrate it so far.

One: Organizing the... [via Viral Blog]