Earlier this week, the social discovery tool StumbleUpon revamped its advertising platform.
These changes don’t so much change the basics of how StumbleUpon Advertising works, as much as they add additional tools and metrics for advertisers to better track and understand the results of their campaigns.
I got to speak with StumbleUpon’s founder and CEO Garrett Camp, as well as Marc Leibowitz, VP of business development and marketing, about the changes and what it means for advertisers who want to better target their content.
StumbleUpon’s advertising platform has always worked by integrating sponsored pages into organically liked or stumbled pages. Users rate and share content the same way, whether a page is sponsored or not — but they are made aware of pages that are sponsored.... [View Full Article]
Earlier this week, the social discovery tool StumbleUpon revamped its advertising platform.
These changes don’t so much change the basics of how StumbleUpon Advertising works, as much as they add additional tools and metrics for advertisers to better track and understand the results of their campaigns.
I got to speak with StumbleUpon’s founder and CEO Garrett Camp, as well as Marc Leibowitz, VP of business development and marketing, about the changes and what it means for advertisers who want to better target their content.
StumbleUpon’s advertising platform has always worked by integrating sponsored pages into organically liked or stumbled pages. Users rate and share content the same way, whether a page is sponsored or not — but they are made aware of pages that are sponsored.... [via Mashable]
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