Mobile ad revenue in the UK will swell to $800m this year: Report

The rising tide of smartphone adoption in the UK has been a significant boon to the mobile advertising industry. In just four years, the mobile ad spending has risen 2000 percent from 25 million ($40 million) in 2008 to an estimated 500 million ($800 million), according to a new report.

In the last year alone, mobile advertising has more than doubled, PricewaterhouseCoopers said in its most recent Internet Advertising Bureau (IAB) report, as noted by The Guardian. In 2011, mobile ad spending reached 203 million ($324 million).

Mobile growth may be outpacing overall Internet spending, but online advertising in the UK was still up by 12.6 percent year over year in the first half of 2012, for a total of 2.59 billion ($4.15 billion).

Even as mobile advertising is increasing, a recent study... [via The Next Web]