Business Bits: Behavioral Targeting, Boosting Cloud Speed, and More
4 Ways Behavioral Targeting Is Changing the Web
Even if you don't know the definition of behavioral targeting, you've probably experienced it while using Facebook, Twitter, or a number of other sites and services. Have you ever visited a site and it displayed an ad, or a suggested friend, as though it read your mind? That's behavioral targeting. Mashable explains the technology, and how it's changing the state of the Web.
Yottaa Uses the Cloud to Boost Site Speed
Yottaa, a Cambridge-based, Web-performance startup, announced its Yottaa Optimizer service, which the company promises will improve Web site performance by leveraging a worldwide cloud server network. Yotta states that the service delivers results "with just a few clicks," which would make it a very solid alternative for Web site... [via At Work]