Why Content is No Longer King (And Who’s Taking His Place)

Since the very first blog, written around an ancient campfire somewhere in the moist foothills of Seattle, content has been crowned the undisputed king.

The king ruled over all that was written, be they blogs, articles, ads, fiction, or a killer love letter. All that was copy sat at the feet of the king.

Nothing succeeded without content. Writing without it was cast from the kingdom, banished as self-serving junk mail and the much-loathed “interruption marketing.”

But the king is dead.

Okay, not exactly dead, just appointed Prime Minister. Content still rules, but its from a more evolved perspective.

Long live the new king: context.

Because nothing sells, nothing works, without it.

The inherent power that is context

At the center of every effective piece of content is an... [View Full Article]