Web Analytics and Segmentation for Better Conversion Optimization

Posted by philou2803

This post was originally in YOUmoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc.

I noticed some months ago that SEOmoz was having more and more web analytics/conversion rate related post, so I decided to give it a shot and talk about segmenting your traffic data in order to have a better understanding of your traffic. For this post I only use the Advanced Segments Tool from Google Analytics.

Segmenting by location:

I used to work for a website who was selling services to UK people exclusively. When I started there they were driving exclusively organic traffic, and the overall landing page conversion rate was as good as... [View Full Article]