Stupid press release spam

I want to know why companies insist on sending me press releases via email in areas that I clearly do not cover. What a pain in the butt to have to wade through these things in my inbox every day.

Don't get me wrong. I'm a fan of using press releases as a tool to reach buyers. You can read more about that in my free ebook The New Rules of PR. Press releases can be a valuable way to communicate.

I'm also a fan of sending personal messages to people to alert them to things that they may find interesting. I really do welcome the many emails and direct messages that people send me about things that I would enjoy seeing. Many stories in my books and speeches and this blog come from you. Keep them coming! (And thanks).

My problem is with press release spam. Sending press releases to... [View Full Article]