How to Create Better Content: Treat Your Readers Like Dogs

Do you want a wider audience, more subscribers, better conversion to paying customers, fanatically loyal readers, and enviable word of mouth?

You can have all of them by keeping one simple piece of advice in mind:

Treat your readers like dogs.

If you want to teach your dog to sit, how do you go about it?

Any good trainer will tell you that the smart way is to give him lots of rewards and love every time he sits when you say, Sit!

It doesnt take long before hes waiting eagerly to see what other kinds of instruction you might have. Would you like him to shake hands? Fetch your pipe and slippers? Take out the trash and wash the dishes?

Positive reinforcement makes an ally of your dog. Youre in the same pack. He wants to do things for you. Hes happy and youre happy.

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