Google Looks to Make Search Ads Move Mobile Apps for Advertisers

Today Google announced several improvements to existing services like click-to-download for mobile advertisers. Using language that is starting to sound very familiar to those who follow the search giant the new systems are meant to create a holistic solution for businesses looking to take advantage of the rapidly expanding mobile app world.

From the Google Mobile Ads blog

Mobile search is a powerful channel for businesses to engage with customers that are searching for them or for their application. Last year, we introduced improvements to click-to-download ads, and for publishers, launched Custom Search Ads for Mobile Apps. Today wed like to share several new features that will make it even easier for AdWords advertisers to promote, track and monetize their mobile app. For the first... [via Marketing Pilgrim]