Well, since Google’s Super Bowl ad has signaled that it is in trouble by sending some kind of message that there is fear in the air (cmon people relax its not the big deal you may think it is), what does a company that is obviously reeling on its heels look to do? Find other ways to make money of course.
Now I do not believe that Google is reeling at all. I dont think that their Super Bowl ad is evidence of anything other than the fact that they could use an already created and packaged message to reach a large audience when their competition wasnt. Nothing more and nothing less. Do you really think that the cost of that ad is of any consequence to Googles bottom line? I suspect they figured they could smoke the crappy ads for chips and beer with a simple message and create buzz... [View Full Article]
Well, since Google’s Super Bowl ad has signaled that it is in trouble by sending some kind of message that there is fear in the air (cmon people relax its not the big deal you may think it is), what does a company that is obviously reeling on its heels look to do? Find other ways to make money of course.
Now I do not believe that Google is reeling at all. I dont think that their Super Bowl ad is evidence of anything other than the fact that they could use an already created and packaged message to reach a large audience when their competition wasnt. Nothing more and nothing less. Do you really think that the cost of that ad is of any consequence to Googles bottom line? I suspect they figured they could smoke the crappy ads for chips and beer with a simple message and create buzz worth... [via Marketing Pilgrim]
WebProNews - 2010: The Year of the Display Ad for Google? - This could be the year of the display ad. That's not to say that display ads aren't prevalent...
