Flixster continues rapid growth with new $12.5M

A little over a month after it gobbled up primary competitor Rotten Tomatoes, Flixster, a social-networking site for movie enthusiasts, has landed $12.5 million in a new round of equity and common stock, according to a filing with the SEC. The San Francisco company has already been growing fast, but the new money could kick it up another notch.

The January Rotten Tomatoes acquisition came at an opportune time. Flixster was looking to expand its market share, and News Corp., Rotten Tomatoes’ parent company, was looking to purge subsidiaries that were not so relevant to its core business. Both succeeded — with Flixster consolidating an audience of 30 million unique monthly visitors.

But this is just one of several recent deals that has boosted the Flixster brand. At the start of... [View Full Article]