Do Your Readers Secretly Think You’re a Liar?

You might not hear it, but your readers might be saying it.

To themselves and to one another, theyre reading what you have to say and shouting Liar!

Its not because youve stretched the truth, because you dont care, or because you got your facts wrong.

Its because you were lazy.

Theres nothing like lazy copy to make your readers and prospective buyers shout Liar!

It happens when youre trying to promote something — a product, a service, or even an idea — and you don’t back up what you claim. Too many writers share their recommendations without giving any evidence, like this:

Spiffy-Brite is the best detergent there is!

While some readers might not share their skepticism aloud, if they read a sentence like that, theyll usually either say I dont believe that or I dont care.

Three angles... [View Full Article]