Audience Conference: Ready to Get Serious About Social Media?

In my view, social media represents the greatest entrepreneurial opportunity of a lifetime. But there seems to be a mindset that holds people back from making the most of it.

One is thinking of yourself as a blogger, or an affiliate marketer, or whatever other small box you come up with, instead of thinking of yourself as a media producer.

The other is thinking because the technology is new, the principles of audience engagement must be new and specific to new media as well.

Maybe its time for a new way of thinking?

Sure, social media is shiny and new and powered by amazing technology. And you have to understand this ever-evolving technological context in order to thrive.

But the fundamentals of human engagement are an existing art. We can look back at centuries of storytelling,... [View Full Article]