To celebrate the 30th birthday of its signature furniture piece, Ikea lined up 30 of its red Billy Bookcases ($60) on Sydney's popular Bondi Beach on Sunday, effectively forming the world's longest outdoor bookcase. The Swedish retailer filled the cases with beach reads for surfers, swimmers, and sunbathers to swap with one of their own or make a gold coin donation to buy, with proceeds going to the Australian Literacy & Numeracy Foundation. The bookcases were fastened to thick sheets of wood to keep them steady in the sand. The Billy Bookcase is a classic, streamlined design that's been used to store everything from pantry items to novels in homes all over the world, but it's rare to see it used in a public space; how fun! I only wish this... [View Full Article]
To celebrate the 30th birthday of its signature furniture piece, Ikea lined up 30 of its red Billy Bookcases ($60) on Sydney's popular Bondi Beach on Sunday, effectively forming the world's longest outdoor bookcase. The Swedish retailer filled the cases with beach reads for surfers, swimmers, and sunbathers to swap with one of their own or make a gold coin donation to buy, with proceeds going to the Australian Literacy & Numeracy Foundation. The bookcases were fastened to thick sheets of wood to keep them steady in the sand. The Billy Bookcase is a classic, streamlined design that's been used to store everything from pantry items to novels in homes all over the world, but it's rare to see it used in a public space; how fun! I only wish this... [via Casasugar]
