Maison Martin Margiela for H&M 2012 Fall/Winter Collection Launch Recap

Hosted in a formerly abandoned industrial building at 5 Bleecker St. in Manhattan, tonight marked the launch event for the much anticipated Maison Martin Margiela for H&M 2012 fall/winter collection. Having taken a look at the pieces a few days ago, the event brought the comprehensive menswear and womenswear collection to the forefront through a multi-sensory and collaborative evening. Hosted across the various nine floors within the historically rich building off Bleecker St., the event welcomed installations and artwork from the likes of Daniel Arsham, Nomie Goudal and Frederique Chauveaux. Each installation and piece of art not only culled influences and over aesthetics from the Margiela range, but also seamlessly blended into the character of the building itself in which the... [via Hypebeast]