Totes Amazeballs: Charlatans' Tim Burgess Makes Ridiculously Named Kellogg's Cereal

The music industry is not what it once was back in the early 1990s when the Charlatans were a household name on both sides of the pond, which is why so many artists branch out into fashion, perfumery and vitamin water. But Charlatan's singer Tim Burgess' new foray really takes the cake -- or rather, the cereal bowl.

After jokingly tweeting to Kellogg's that he'd invented a new breakfast cereal called 'Totes Amazeballs,' the cereal giant took him up on the offer and whipped him up a box.

Burgess told NME: "[Kellogg's] picked up what I'd said. It was just something that was funny and it just kept moving," adding he came up with the name Totes Amazeballs... [via Spinner]