How to Fight For More Social Media Resources In Your Company
Paradox: in an age of technology advances being gobbled like Pez, marketing and customer service are somehow getting more labor-intensive, not less.
Social media and the rise of self-serve content requires that we actually attempt to fulfill the decades-old promise of 1:1 marketing winning hearts and minds a few at a time with unprecedented relevancy and transparency and humanization and speed. And that takes time.
Flickr Photo by Doc_Brown
Social media and content marketing are not inexpensive, theyre just different expensive. Even adorned with the latest and greatest social media management softwareand automation and workflow and APIs and the entire chorus line of digital marketing shiny objects, actual human beings in your company need to be at those controls. And thats where the... [via Convince And Convert]
